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AdWords Segmentation Free Webinar

  • How to identify meaningful segments
  • How to use built-in dimension and segmentation reporting
  • How to take action on segmentation analysis
  • How to get extraordinary results in PPC

Time

  • 1:09 – What makes paid search magical
  • 3:38 – Why segmentation matters: Howard Moskawitz’s pursuit of the “perfect Pepsi”
  • 5:38 – Magical segments are meaningful and actionable
  • 14:13 – How to segment data & what you can learn from it
  • 29:05 – How to take action on what you learned
  • 37:00 – How to drive extraordinary results
  • 37:34 – Use case #1: Optimize account performance with campaign structure
  • 38:57 – Use case #2: Optimize user experience with final URLs
  • 40:34 – Use case #3: Optimize ad copy with labels and search terms
  • 45:17 – What happens to targeting when you add segmentation?