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Author Archive | Amy Hebdon


The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you […]

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Emily Emmer Podcast

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make […]

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Podcast Episodes 11

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout the entire process. Sending qualified traffic isn’t enough. If the users aren’t converting, it seems […]

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Are you missing out on the video ad gold rush?

The time has never been more right to run video ads. The problem with paid digital ads is that you don’t have much space to capture attention, promote your brand, present your offer, and drive action. Can it be done? Yes, and profitably. But it’s not the only way to introduce your brand online. What […]

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Research-Driven A/B Testing with Nick Disabato

  Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought […]

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The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money. This […]

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Ad Extension Examples

While a regular text ad is limited to a headline & description, you can “extend” your ad to include much, much more by using ad extensions. Here’s a sample ad for the fictitious Emerald City Fitness in its ad extension glory: Quick Tips for using Ad Extensions Ad extensions are not guaranteed to run, so be sure […]

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