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Category: Articles

A PPC Chart Makeover: Month Comparisons

I used to suck at using telling stories with data.

Despite having a B.A. in Communications and a minor in Visual Art, I was worse than most people at creating charts that could communicate a message.

My clients were frustrated and confused by my report deliverables. My managers tried coaxing me to make clearer charts.

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How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)

Okay, so maybe it’s just me.

Definitely, it’s just me.

But I want to tell you about location targeting and how to make the most of it.

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Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics

At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like:

  • Generating Reports
  • Managing Budget Pacing Documents
  • Analyzing Account Performance

With a background in development, it seemed insane to me that these sorts of things weren’t automated.

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Dear SaaS, Here are 6 Reasons I Didn’t Sign Up for your Free Trial

Dear Software as a Service biz,

I am your ideal customer.

You designed your software with me in mind. You know that if I just test out your product, I’ll be hooked. I’ll be a lifer and an advocate. You desperately want me to start that trial.

You’re stumped because I’m not taking that next step you know would solve both our problems.

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The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.

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3 Questions to ask before investing in Paid Search Marketing

You know paid search marketing can be profitable, but is it right for your business? Here are 3 questions that will help you decide if it’s the right channel for your company.

How will paid traffic help you grow your business (not just your site visits)?

Paid search lets you put your product in front of your ideal market at the exact moment they’re looking for a solution like yours.

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