How to Master PPC Landing Pages

What you need to know to Get Better Client Results, Look Like an Expert & Raise Your Rates

Grab this fully updated guide to make your PPC ads profitable:

Hey Copywriter,

Do you want to help your clients make even MORE money, and reach a wider audience with their current PPC budget? This all starts with the landing pages YOU create for them.

If you’ve done much research about PPC + Landing Pages, you’ve learned a thing or 2 about how it works:

You should have 1 unique landing page for each AdWords campaign
Your landing page should have just 1 call-to-action (CTA)

But is that all you need to know about PPC to drive amazing results for your clients?
And is that advice even going to help your page performance, or is it just something people write about in blog posts to sell ad space and sound smart?

Simple 5-step process. Learn the exact process to write PPC ads that convert, plus the "why" behind the rules (& when it's okay to break them!)
Built for copywriters. A guide just for conversion copywriters, startup founders, and anyone else who makes landing pages.
Bonus guides. Get more from your ads with the Ad Extension bonus guide, plus grab the 1-page printable for easy reference!

“Amy’s my go-to person for all things PPC. Only someone with her expertise - which she’s earned after years of practice, testing and strategy - could possibly write a book that makes AdWords seem this easy. Bloody hell - she knows her stuff.”

Joanna Wiebe

Copy Hackers

The PPC Landing Page Checklist: A Copywriter’s Guide to Doubling Paid Traffic Conversion Rates

Learn how to gain a REAL competitive advantage as a copywriter with these insider PPC tricks for landing pages:

How your landing page affects the cost of clicks in AdWords, and impacts whether your ads even get shown (yes, before anyone even visits your page!)
Why researching your customer’s language is not enough for high PPC conversion rates (and what else to look at)
When to avoid dedicated, single-CTA landing pages
What your landing page needs to have in order to:
- Drive more sales and leads
- Get faster, conclusive test results
- Get better insights & data
  …without making a single change to your client’s PPC budget

The PPC Landing Page Checklist: A Copywriter’s Guide to Doubling Paid Traffic Conversion Rates

About the Author: Amy Hebdon

Amy Hebdon is the Director of Paid Search at Blast Analytics and Marketing, and is the founder of Paid Search Magic. She’s been using AdWords since 2004 to drive amazing results & revenue for clients. Connect on Twitter @amyppc.