Google doesn't buy from you. People do.

You’ve got so many things to worry about when it comes to Google Ads.

Quality score. Ad scheduling. Bid strategies. Budget distribution. Match types. Page speed… just to name a few.

It’s hard to visit a digital marketing website without getting an offer for an audit to “grade” you on your metrics and settings.

But a passing score on a report card doesn’t grow your business. Getting a “yes” from your target audience does.

And nobody is talking about that.

Why are marketers ignoring what matters most?

Quite frankly, because they never learned it. 

Google doesn’t teach sales psychology in its Academy training.

Landing page optimization, user experience, conversion rate optimization and conversion copywriting are their own disciplines most digital marketers haven’t ever worked in.

Being able to look beyond CPCs and click share to a company’s business goals and value propositions is a skill born of experience most account strategists lack.

It’s not that bids and settings don’t matter.
They just don’t matter to your target audience.

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Your prospect will never know the match types you’re using, how many ad groups you have, or how much that click just cost you.

Their desire for your offer isn’t controlled by your bid strategy.

No back-end metric will push them towards doing business with you, and away from closing the browser.

So... what does it take to attract and convert buyers?

Your ideal customer is someone who WANTS to do business with you, but probably needs a little help finding you or figuring out that what they need matches what you offer. 

With Google Ads, you’re putting your best offer in front of your target customer when they’re most likely to say yes.

Let’s look at what you need to make that happen:

• A compelling offer your prospects will say “yes” to that that ties back to your business goals. It’s not enough to get “leads” if those leads don’t become buyers and customers. (Pro-tip: you don’t have to use discounts and freebies to get your audience to say yes!
• A vivid picture of your ideal customer. When it comes to your business, what are their values, priorities, concerns and drivers?
• A smart targeting strategy that helps you find and connect with the right audience at each stage of the buyer’s journey.
• Strategic messaging and ad sets (text, extensions, images, videos etc) that communicate your value proposition and get the right people to click.
• A focused landing page that speaks to your prospects - clearly communicating the benefits of your offer and reducing friction and anxiety of taking action.  
• A crystal-clear call to action that makes it easy to see the value in taking the next step.

Without those components, it doesn’t matter how optimized your Google Ads account is. Your prospect won’t care and won’t buy.

Unfortunately, most accounts aren’t built with customers in mind, and are only hitting a fraction of their potential. 

Fortunately, I can help you change that.

I'll show you the psychology behind the metrics of your Google Ads account.

The Google Ads Persuasion Audit is perfect for:

• PPC managers and agencies who’ve been stuck adjusting bids without seeing real growth
• Business owners running their own accounts who need to unlock the powers of persuasion
• Marketing directors who need a discreet review of performance and opportunities

To qualify for the Google Ads Persuasion Audit, you'll need to meet these requirements:

• Have a Google Ads account in good standing & compliant with Google's terms of service.  
• Google Ads account should be in the English language, and accurately tracking conversions.
• You must be authorized to provide access to the Google Ads account.

Here's the process:

• Claim your spot by ordering a Google Ads Persuasion Audit
• Tell me more about your business and goals by completing your Intake Form
• I'll contact you with options for providing access to your Google Ads account
• Within 5 business days of receiving account access, I'll deliver your 60 minute video review, transcript and action items checklist
• At your convenience, schedule your live Q&A call to answer your questions and ensure your success