Ad Extensions
Quick Strategy Guide

Q4 2020

Ad extensions help your ad take up more real estate and can lower your cost per click, but how do you use them strategically?

This quick guide will help you identify ad extensions and decide whether to use them for your business.

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    Up-to-date extensions

    Screen shots of mobile and desktop extensions "in the wild" so you know all available extensions, and what they look like.

    Extension guidance

    Know which ad extensions to use - and which to avoid - for every account you manage.

    Pro-tips

    Avoid the hidden pitfalls of ad extensions that eat your budget and show the wrong extensions.