The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred in 2017.

Amy Hebdon December 27, 2017

How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)

Okay, so maybe it’s just me.

Definitely, it’s just me.

But I want to tell you about location targeting and how to make the most of it.

Amy Hebdon December 16, 2017

The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 22, and I’m your host, Amy Hebdon.

In this week’s episode, we’re talking about a tool both James and I could not live without – Supermetrics!

Amy Hebdon December 14, 2017

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

Segmentation is what allows you to understand the “why” behind what you’re seeing in your baseline metrics
Segmentation can seem like an overwhelming concept, but it’s really just about putting your data into groups where there is something measurable or actionable
There are countless ways to segment your data, which will allow you to monitor behaviors, performance, and other variants
Segmentation is what allows you to truly understand your accounts and accumulate actionable data, which you can use to optimize, tweak, and grow your paid search accounts
If you’re still utterly confused after listening to this episode, don’t hesitate to contact Amy for some 1:1 PPC coaching.

Amy Hebdon October 19, 2017

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

Highlights & Takeaways:

Conversion rate optimization often goes hand-in-hand with analytics
The job of a conversion rate optimization strategist is simply to make a website work really well for the end users
In order to act on the data you collect, you must be able to understand and interpret the analytics
It’s crucial to understand the mindset of the visitor plus the organizational objectives and goals, and align those into a conversion strategy that can be tested
Move users forward with micro conversions and get them saying yes
Sending more traffic is not the solution if your users are unprepared or under-prepared to make a conversion when they arrive; increased numbers won’t solve your conversion issue

Show Notes:

Amy: Today we’ve got Emily Emmer on the show.

Amy Hebdon October 5, 2017

Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics

At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like:

Generating Reports
Managing Budget Pacing Documents
Analyzing Account Performance

With a background in development, it seemed insane to me that these sorts of things weren’t automated.

James Hebdon August 26, 2017

Tag: analytics

The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred in 2017.

How to Do Location Targeting in 2018

The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 22, and I’m your host, Amy Hebdon.

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

Highlights & Takeaways:

Show Notes:

Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics