Dear Software as a Service biz,
I am your ideal customer.
You designed your software with me in mind. You know that if I just test out your product, I’ll be hooked. I’ll be a lifer and an advocate. You desperately want me to start that trial.
You’re stumped because I’m not taking that next step you know would solve both our problems.
When I meet with clients, I always like to explain that instead of focusing on secondary metrics (like impressions or clicks), it’s better to look at business goals – primary metrics such as conversions.
Problem is, most people don’t know what that means.
I’ve been speaking the language of “PPC” for a while, and even though I understand that people don’t intuitively know what CTR means, it’s easy to forget that there’s not even an established agreement on what is meant by “conversion.”
A click is always a click.
Any questions? Let us help you. Email us at ads@paidsearchmagic.com | Privacy Policy