The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

Segmentation is what allows you to understand the “why” behind what you’re seeing in your baseline metrics
Segmentation can seem like an overwhelming concept, but it’s really just about putting your data into groups where there is something measurable or actionable
There are countless ways to segment your data, which will allow you to monitor behaviors, performance, and other variants
Segmentation is what allows you to truly understand your accounts and accumulate actionable data, which you can use to optimize, tweak, and grow your paid search accounts
If you’re still utterly confused after listening to this episode, don’t hesitate to contact Amy for some 1:1 PPC coaching.

Amy Hebdon October 19, 2017

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

Highlights & Takeaways:

Conversion rate optimization often goes hand-in-hand with analytics
The job of a conversion rate optimization strategist is simply to make a website work really well for the end users
In order to act on the data you collect, you must be able to understand and interpret the analytics
It’s crucial to understand the mindset of the visitor plus the organizational objectives and goals, and align those into a conversion strategy that can be tested
Move users forward with micro conversions and get them saying yes
Sending more traffic is not the solution if your users are unprepared or under-prepared to make a conversion when they arrive; increased numbers won’t solve your conversion issue

Show Notes:

Amy: Today we’ve got Emily Emmer on the show.

Amy Hebdon October 5, 2017

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

True CRO is about optimizing the user experience and user interface throughout the entire process.
Sending qualified traffic isn’t enough. If the users aren’t converting, it seems like the marketing isn’t working.

Amy Hebdon September 21, 2017

Research-Driven A/B Testing with Nick Disabato

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

Amy Hebdon September 8, 2017

Dear SaaS, Here are 6 Reasons I Didn’t Sign Up for your Free Trial

Dear Software as a Service biz,

I am your ideal customer.

You designed your software with me in mind. You know that if I just test out your product, I’ll be hooked. I’ll be a lifer and an advocate. You desperately want me to start that trial.

You’re stumped because I’m not taking that next step you know would solve both our problems.

Amy Hebdon August 14, 2017

What the Heck is a Conversion?

Screen Shot 2017-01-28 at 11.13.46 PM

When I meet with clients, I always like to explain that instead of focusing on secondary metrics (like impressions or clicks), it’s better to look at business goals – primary metrics such as conversions.

Problem is, most people don’t know what that means.

“Conversion” can mean many things

I’ve been speaking the language of “PPC” for a while, and even though I understand that people don’t intuitively know what CTR means, it’s easy to forget that there’s not even an established agreement on what is meant by “conversion.”

A click is always a click.

Amy Hebdon February 3, 2017

Tag: CRO

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

Highlights & Takeaways:

Show Notes:

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

Research-Driven A/B Testing with Nick Disabato

Dear SaaS, Here are 6 Reasons I Didn’t Sign Up for your Free Trial

What the Heck is a Conversion?

“Conversion” can mean many things