Hi everyone, welcome to this bonus episode of the PSM podcast, 31B
On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).
And to be totally honest, at a certain point it feels like everyone’s saying the same thing.
This is our longest podcast episode yet! So of course we transcribed it for you:
I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)
Okay, so maybe it’s just me.
Definitely, it’s just me.
But I want to tell you about location targeting and how to make the most of it.
In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of people have never even heard of.
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