Hi everyone, welcome to this bonus episode of the PSM podcast, 31B
On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).
And to be totally honest, at a certain point it feels like everyone’s saying the same thing.
This is our longest podcast episode yet! So of course we transcribed it for you:
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Kirk Williams is owner & minion of ZATO, his PPC agency and has been in Paid Search since 2010. In 2015, Kirk was named one of the Top 5 Rising Stars of PPC by PPC Hero and one of the 30 Best PPC Experts to Follow by White Shark Media. He has written for Moz, PPC Hero, Search Engine Land, and the Bing Ads blog, and has spoken at SMX, Hero Conf, and State of Search.
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