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Tag: keywords

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.

Link to the presentation deck:

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How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)

Okay, so maybe it’s just me.

Definitely, it’s just me.

But I want to tell you about location targeting and how to make the most of it.

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The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless.

The PPC Ad Copy ToolKit

 

Define Your Goals to Achieve Real Success

Before you build anything, you need to know what you’re trying to build.

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How to Use Dynamic Keyword Insertion for Better Ads & UX

As search marketers, we know this to be true: dynamic keyword insertion is a sloppy, often comically-bad rookie solution.

Maybe we even attempted DKI in our past, beguiled by the promise of relevant ads without the effort. But we discovered that the careful curation of a headline could not be relegated to a keyword list and a set of curly brackets.

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