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Tag: landing page

Master of Landing Pages

 

Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need.

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Hi everyone, welcome to the Paid Search Magic Podcast.

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Aggressive AdWords Ads & The New World of Conquesting

 

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands.

What does conquesting look like today, and how has it changed over the years?

What belongs on your landing page when you’re trying to compare your brand to another?

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Research-Driven A/B Testing with Nick Disabato

 

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

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Dear SaaS, Here are 6 Reasons I Didn’t Sign Up for your Free Trial

Dear Software as a Service biz,

I am your ideal customer.

You designed your software with me in mind. You know that if I just test out your product, I’ll be hooked. I’ll be a lifer and an advocate. You desperately want me to start that trial.

You’re stumped because I’m not taking that next step you know would solve both our problems.

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