Hi everyone, welcome to the Paid Search Magic Podcast.
This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.
Hi everyone, welcome to this bonus episode of the PSM podcast, 31B
On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).
And to be totally honest, at a certain point it feels like everyone’s saying the same thing.
This is our longest podcast episode yet! So of course we transcribed it for you:
You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.
Today I’m very excited to be talking to marketing maven Matt Maroon (how’s that for alliteration?) about how he got started in his data-driven career, and where it’s taken him.
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