How to choose a paid search agency (even if this really is your 1st rodeo)

Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!

Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).

And to be totally honest, at a certain point it feels like everyone’s saying the same thing.

James Hebdon April 9, 2018

Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search?

This is our longest podcast episode yet! So of course we transcribed it for you:

1. Should growing an audience be my first priority?

Amy Hebdon March 19, 2018

How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month!

This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.

Having a process to audit your conversions will help you:

Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease

Full transcript coming soon

Podcast: Play in new window | Download (Duration: 46:12 — 63.4MB) | Embed

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Amy Hebdon January 15, 2018

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

Segmentation is what allows you to understand the “why” behind what you’re seeing in your baseline metrics
Segmentation can seem like an overwhelming concept, but it’s really just about putting your data into groups where there is something measurable or actionable
There are countless ways to segment your data, which will allow you to monitor behaviors, performance, and other variants
Segmentation is what allows you to truly understand your accounts and accumulate actionable data, which you can use to optimize, tweak, and grow your paid search accounts
If you’re still utterly confused after listening to this episode, don’t hesitate to contact Amy for some 1:1 PPC coaching.

Amy Hebdon October 19, 2017

Research-Driven A/B Testing with Nick Disabato

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

Amy Hebdon September 8, 2017

Tag: metrics