This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.
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You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
Hi everyone, welcome to the Paid Search Magic Podcast.
This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often it’s considered to be a Key Performance Indicator, and as a KPI it’s terrible.
Hi everyone, welcome to the Paid Search Magic Podcast.
This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.
Hi everyone, welcome to the Paid Search Magic Podcast.
This week we’re doing an actual mini podcast about the tide of pro-SKAG evangelism. While SKAGs have a lot to offer, there are a few things to keep in mind about them – and since no one else is saying it, I guess it’s up to us.
Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need.
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