fbpx

Tag: PPC

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.

Link to the presentation deck:

Read More »

The Myth of the 20 Minute Workweek

Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38.

Unless this is your first week on the internet, you’ve probably seen something about how some important thing in your life can be done in x number of minutes.

Read More »

Lessons in Value from Weird Al (Yes, that Weird Al)

Hi everyone, welcome to the Paid Search Magic Podcast.

This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.

Read More »

How we choose & work with clients (for the good of everyone)

Hi everyone, welcome to this bonus episode of the PSM podcast, 31B

On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.

Read More »

How to choose a paid search agency (even if this really is your 1st rodeo)

Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!

Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).

And to be totally honest, at a certain point it feels like everyone’s saying the same thing.

Read More »