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We believe that Paid Search is something magical. 

We want to help you better understand Paid Search, and get really good at it, and drive amazing results.

Paid search is a very engaging, full-brained activity. It requires strategy and creativity. There’s never a shortage of problems to be solved and gains to be won.

The articles and podcast on Paid Search Magic are designed to help you grow in every aspect of PPC, from account management to client management, and from data analysis to persuasion principles.

Read our manifesto to learn more.

Amy and James Hebdon run Paid Search Magic. We met on OKCupid in 2010. We’ve been collaborating on PPC projects since 2011, and married since 2013. We are both Enneagram Fives, meaning our driving desire is to be capable, and our deepest fear is to be useless. This translates into extremely high quality results for our clients.

About Amy

Nerd or geek: Nerd

Art: Visual

PPC Magical Power: Creating paid search account structures that drastically improve results.

I’ve been doing Paid Search since 2004.

  • Over a dozen years experience managing paid search.
  • Certified in all 5 areas of emphasis for AdWords (Shopping, Mobile, Search, Display, Video), Google Analytics, and Bing Ads.
  • Certified in Optimizely, Conversion Marketing (LeadPages), Value Propositions (MECLABS), and Conversion Optimization (MarketMotive).
  • Previous work includes: Paid Media Director at Blast Analytics & Marketing,  demand generation copywriter at Copy Hacker‘s copy service Snap, paid search management at Razorfish, Digitaria, DFCB, Endai, Webmama, and several other agencies and other in-house companies.

Get Coaching from Amy

About James

Nerd or geek: Geek

Art: Musical genius

PPC Magical Power: Programming and tech-heavy problem solving

I like space.