High-Impact Paid Search Audits from Paid Search Magic

Are you worried your
paid search accounts
are being mismanaged?

Being responsible for your company's marketing feels impossible when you can't get straight answers about where your ad spend is going.

Learning and managing paid search on your own is not something you signed up for. But here you are, because:

Your account is neglected or running on autopilot – and you don’t have the time or expertise to dig into how it’s working.
Your ads manager left your team – and took all her insights with her.
You’re not sure your paid search vendor or employee is doing a good job – and you’re losing patience asking questions and not getting answers.

Every month, you pay thousands of dollars to show up on search engines.

And you're not even sure if it's working.

Paid search marketing isn’t cheap. And yet your ads manager and account reps keep telling you to increase your budget, like it’s the solution to every problem.

You’re not sure if your investment is giving you a good return.

Are your expectations too high? Should you spend even more? Or maybe pull the plug completely?

You need an unbiased, expert second opinion.

The monthly reports you get (if you even get them) aren’t telling you what you need to know. And the “free audit” pitches you get are nothing more than agency sales tools designed to scare you and get you as a client.

You don’t have the information you need to make an informed decision.

You don’t want to make waves, re-hire needlessly, or get in the same cycle all over again.

You just need someone to help you make sense of it all.

I can uncover your account's real potential so you know exactly what to do next.

I'm Amy Hebdon, founder of Paid Search Magic.

Google Ads Certified

- Search
- Display
- Shopping
- Video
- Mobile

Since 2004, I’ve reviewed, audited, and managed hundreds of Google Ads accounts.

I know what questions to ask, what settings to check, and what options to use to get you the most value from your account.

And to be clear, I’m not just looking at clicks and bids. My certification in Google Ads and Bing Ads just scratches the surface.

I’ve earned certifications in tracking and testing platforms like Google Analytics and Optimizely, so I can get to the bottom of whether your data is valid and accurate.

I also have a suite of conversion training and certifications to improve conversion rates (CRO) and landing page experience, including Value Proposition (MECLABS), Conversion Optimization Practitioner (Market Motive), and Conversion Marketing Certification (LeadPages).

Not only can I pinpoint what’s broken, I can show you how to fix it.

I know you’re ready to have a rock-solid paid search strategy that grows your business.

You just need to know how your account is actually performing first.

Introducing custom
High-Impact Paid Search Audits
from Paid Search Magic.

I’ve designed my signature High-Impact Paid Search Audits to answer your biggest questions and drive action.

I hand-build each one to uncover the biggest issues for *your* account and business goals.

I’ll dig in to the concerns that have been eating at you for months, so you don’t stay stuck wondering how to move forward.

I look at performance from every angle to
discover the story of your account.

You get a complete audit report (typically 25 – 40 pages in length) with insights, analysis, recommendations, instructions and next steps. You’ll understand the health and opportunities for your account like never before.

"A 360 degree view of our digital strategy"

“Amy’s paid search audit exceeded our expectations.

It approached our business with a 360 degree view of our digital strategy. The results were comprehensive and provided immense detail that gave us potential tactics that are highly leveraged and proactive for more conversions.

All delivered with an approachable personality, methodical approach, and true professionalism.”

Randall Bake

Director: Agile Marketing & Communication

My process combines a system I've perfected over 14 years, and a little bit of magic.

Everything gets reviewed. Not auto-graded. Reviewed. Here are some of the items I check on:

1

Account Setup & Goals: Goals & KPIs. Strategy. Conversion types. Overall performance. Tracking. Google Analytics parity. Account settings. Network coverage (Search & partners, Shopping. Display. YouTube & Gmail). Budget division. Seasonality. Competitive landscape. Auction insights. Positioning.

2

Keywords, Offers & Messaging: Message match sequencing. Campaign structure. Ad group salience. Themes & relevancy. Keywords. Search terms. Negatives. Landing pages. Ads (Text, Responsive, Image). Ad extensions. Messaging. Ad rotation. CTR & CVR.

3

Settings & Targeting: Audiences. Remarketing. Device types. Location targeting & reach. Placements & coverage. Ad scheduling / dayparting. Bids and bid adjustments. Shared library and global lists. Scripts and automated rules.

You’ll learn exactly what’s working for you, how the account has been managed, and what changes will have the highest impact. Your report will:

Answer the questions you have, like “why is my account spending so much compared to last year?”
Answer the questions you don’t have, like “even though your CPCs are down, the cheaper traffic came from clicks on apps in foreign languages.” Or “70% of your Q2 conversions included a search term you’re not currently bidding on.”

Be prepared to be deeply informed, maybe a little shocked, and slightly amazed.

Get your custom High-Impact Paid Search Audit in just 7 days.

Give me a week, an NDA, and access to your account.

Here’s our process:

1. Kick-off

We start by discussing your questions and goals for the audit.

Once the proposals and NDAs are signed, I’ll request account access. I can work with your team or work discreetly, it’s up to you.

2. Prepare Audit

I go to work reviewing your account. I look at the macro issues, the micro problems, and everything in between.

Typical turn around is 7 days. Let me know if it’s a rush!

3. Report is Sent

Your report will be 25 – 40 pages of insights, observations & recommendations.

You’ll find screenshots, charts, instructions & a prioritized review of action items.

4. Bonus Call

Once you’ve reviewed your report, schedule your 45 minute bonus call to discuss your audit and your account.

These calls lead to decisions and breakthroughs.

An audit shouldn’t just grade you.
It should guide you.

Most paid search audits give you a lot of noise and very little signal.

They tell you how many keywords are active, but not whether the keywords are right for your strategy.
They report on cost per lead, but don’t uncover that the wrong goals are being tracked as conversions.
They tell you how many landing pages you have, but don’t tell you whether they’re turning your prospects into customers.

Knowing how many ad groups you have doesn’t tell you what you should do with your account.

You need an audit that provides meaning, not just metrics. You need the truth, not just a grade.

Avoid the trap of false fixes.

Hindsight is 20/20. With a perfect knowledge of the past, it’s easy for auditors to do a quick pass of your account, tell you to pause everything that spent budget with a low ROI, and pretend they “saved $XX,XXX” for you.

That’s not how it works. Imagine you’re driving on a street full of nails and you get a flat tire. Throwing the flat in the trunk and driving with 3 full tires on the same street doesn’t put you ahead of the game.

Reactive pauses and random adjustments in your paid search account isn’t real optimization, and it doesn’t get you to your goals.

You need a strategy for paid search that will fix the problems that led to the waste in the first place, and find opportunities for growth that aren’t already there. A solid strategy is based on how the account is working, not fake-fixes.

Lead your marketing with confidence, without having to learn Google Ads.

It’s time for you to have total clarity in your goals and KPIs.

Have complete confidence in your strategy and expectations from your team.

No more arguing with your ads manager about traffic quality and clicks that do nothing for your bottom line. No more second guessing your investment and your results.

You don’t have to figure this out on your own.

Your High-Impact Paid Search Audit will give you the insight you need to understand what’s happening in the account.
During our follow-up bonus call, I’ll answer any remaining questions you have about the audit and about your current management and next steps.

You’ll be ready to successfully drive your marketing strategy.

A High-Impact Paid Search Audit pays for itself many times over.

And that's just in month one.

Your High-Impact Paid Search Audit includes:

Initial strategy call so I know what questions to answer for you
Audit of 1 Google Ads account (goals, strategy, budget, settings, targeting, performance, messaging, bids, etc)
High-level review of 1 Google Analytics account (goal tracking & channel performance)
Fully custom 25 – 40 page pdf report of insights and recommendations
Bonus 45 minute review call to clarify audit and action plan (can be recorded and shared)

A High-Impact Paid Search Audit is only $3000.

Start the process by completing a quick and easy form.

P.S.: I know it’s been rough for a while, but you’ve got this! Every step from here gets to be easy. You’ll still have some difficult decisions ahead, but you won’t be making them blindly. Future you will be so glad you took action. Where do you want to be next week?

Are you worried your paid search accounts are being mismanaged?