Kirk Williams is owner & minion of ZATO, his PPC agency and has been in Paid Search since 2010. In 2015, Kirk was named one of the Top 5 Rising Stars of PPC by PPC Hero and one of the 30 Best PPC Experts to Follow by White Shark Media. He has written for Moz, PPC Hero, Search Engine Land, and the Bing Ads blog, and has spoken at SMX, Hero Conf, and State of Search.