Hey Boss, Let’s Use Supermetrics
Convincing Your Boss to Use Supermetrics
At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like:
- Generating Reports
- Managing Budget Pacing Documents
- Analyzing Account Performance
With a background in development, it seemed insane to me that these sorts of things weren’t automated.