Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

Highlights & Takeaways:

• Conversion rate optimization often goes hand-in-hand with analytics
• The job of a conversion rate optimization strategist is simply to make a website work really well for the end users
• In order to act on the data you collect, you must be able to understand and interpret the analytics
• It’s crucial to understand the mindset of the visitor plus the organizational objectives and goals, and align those into a conversion strategy that can be tested
• Move users forward with micro conversions and get them saying yes
• Sending more traffic is not the solution if your users are unprepared or under-prepared to make a conversion when they arrive; increased numbers won’t solve your conversion issue

Show Notes:

Amy: Today we’ve got Emily Emmer on the show.