In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

Highlights & Takeaways:

• Segmentation is what allows you to understand the “why” behind what you’re seeing in your baseline metrics
• Segmentation can seem like an overwhelming concept, but it’s really just about putting your data into groups where there is something measurable or actionable
• There are countless ways to segment your data, which will allow you to monitor behaviors, performance, and other variants
• Segmentation is what allows you to truly understand your accounts and accumulate actionable data, which you can use to optimize, tweak, and grow your paid search accounts
• If you’re still utterly confused after listening to this episode, don’t hesitate to contact Amy for some 1:1 PPC coaching.