Welcome to Week 1 of Audit Month!

It’s 2018 folks! Time to get your AdWords accounts in shape for the new year.

Today, we’re covering the essentials of auditing your own AdWords account.

Having a process to audit your account will help you:

•  Make better decisions
• Communicate and manage with confidence
• Improve strategy and performance
• Avoid and fix mistakes

James: You’re listening to the Paid Search Metric podcast, your weekly deep dive into search engine marketing, AdWords, client management, and so much more.