Welcome to Week 2 of Audit Month!

This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.

Having a process to audit your conversions will help you:

Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease

Full transcript coming soon

Podcast: Play in new window | Download (Duration: 46:12 — 63.4MB) | Embed

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