Join our Facebook Group “Google Ads for Savvy Digital Marketers”

We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.

https://www.facebook.com/groups/googleadsdigitalmarketers/

Google Ads News

• New device type: TV Screens: https://support.google.com/google-ads/answer/9163453
• Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284
• Target CPA bidding for Video Ads: https://support.google.com/google-ads/answer/6316575?hl=en
• Customer Match policy update: https://support.google.com/adspolicy/answer/9158709

Bing Ads

• Enhanced CPC changes: https://help.bingads.microsoft.com/#apex/3/en/56786/1/en-US/#ext:campaigns_load
• LinkedIn targeting options: https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin#optmz-modal-container
• Bing Ads Editor now supports in-market audiences: https://searchengineland.com/bing-ads-editor-now-supports-in-market-audiences-306363

Podcast: Play in new window | Download (Duration: 36:44 — 67.3MB) | Embed

Subscribe: RSS