Welcome to the Paid Search Magic Podcast. This is episode #49. Today we’re talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning in practical business settings.

About Matt: https://www.matthewkirk.com/about

Linkedin: https://www.linkedin.com/in/matthewjkirk

Free machine learning email course: https://www.yourchiefscientist.com

What he does: Matthew helps software companies use data science to bring in more customers or secure more funding. His clients typically struggle with innovation or technology growth – and his job is to help them turn machine learning from “a trend you read about in Forbes” to production-ready code. There’s usually a problem they need solved that will help them expand part of their business and/or look more attractive to investors. He helps set strategy with the engineering lead or CTO, mentor the engineering team, and follow a method that helps the company turn raw data into insight.

Background: Matthew has been working with machine learning for 10 years. He started off as a financial quant who had to retrain as a software engineer after the 2008 recession hit. Combining his hobby of programming with his math skills, he started working with companies to utilize the power of machine learning more effectively.

Matthew has worked with: Clickfunnels, Madrona Venture Labs, The Clymb, Ritani, and lots more.

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