Welcome to your Goal Setting Bonus Content! These links and resources are meant to help you make the most of the AdWords Foundation course and workbook.

Getting Started

How Google Search Works (external link: Google)
Google Search Algorithm (external link: Google)
ELI5: How does Paid Search Marketing work? (article)
3 Questions to ask before investing in Paid Search Marketing (article)
AdWords vs AdWords Express (external link: SoundBoard. Note: most articles, including Google’s material, gloss over the differences between the two options. This is a very useful comparison.)

Goals & Budgets

Ad Spend Calculator (external link: Qwilr)
Make better AdWords Decisions (external link: Moz)
Google Grants for Non Profits (external link: Google)
Measuring Paid & Organic Search Results (external link: Google)

Conversion Tracking

What the Heck is a Conversion? (article)
Getting Started with Conversion Tracking (external link: Google)

Other Bonus Resources

• Goals & Measurement (you are here)
• Landing Pages
• Text Ads
• Keywords
• Optimization

Access the AdWords Foundation Course here