Welcome to your Keywords Bonus Content! These links and resources are meant to help you make the most of the AdWords Foundation course and workbook.
First and foremost, before jumping into keyword expansion, please review how you can get better returns by removing keywords (external article).
Google & AdWords Tools
Google trends (external link: Google tool – see “Related Topics” and “Related Queries” in results)
Google & related searches suggestions (as seen below) can give you ideas of how people are searching for your core terms.
AdWords
Keyword planner tool (if you don’t have an active AdWords account, the data you see may be limited)
Keyword Match Types (external link: AdWords support)
Understanding the Search Terms report (external link: AdWords support)
3rd party tools
Remember, keywords are only “profitable” if someone is willing to pay for what you offer. Any keywords you bid on should also be reflected in your ads and landing pages.
Answer the Public
SpyFu
SEMrush
Wikipedia (when you’re struggling to describe your product or service, you can check out the wikipedia page on the subject for common references. If I were trying to figure out how to talk about “putty,” the entry linked here would help me get new ideas like “dough” and “clay”: not synonyms, but a helpful reference for language and expansions.)
Brand Bidding & Keyword Research
Brand Bidding (external article: Search Engine Land)
Keyword Research (external article: KlientBoost)
Other Bonus Resources
- Goals & Measurement
- Landing Pages
- Text Ads
- Keywords (you are here)
- Optimization
Access the AdWords Essentials Course here