Welcome to your Landing Page Bonus Content! These links and resources are meant to help you make the most of the AdWords Foundation course and workbook.
Landing Page Design Templates
For inspiration, and perhaps even purchase. Remember folks, your landing page does NOT need to be a dedicated landing page. Like we reviewed in the course, it makes no sense to drive your visitors to dead ends (where they can’t take the action they want to take that will grow your business). Some of the examples on these pages are dead ends. Make sure your pages are customer-first, not “industry standard”-first.
Unbounce landing page templates (external link)
LeadPages landing page templates (external link)
Thrive Themes landing page templates for WordPress (external link- Note: video autoplays on opening)
ClickFunnels landing page templates (external link)
Instapage landing page templates (external link)
High-Converting Landing Pages
Write and design conversion-focused landing pages
Conversion Copywriting with Joanna Wiebe (podcast & transcript)
Copywriting Formulas (external link: Copy Hackers)
Landing Pages that Convert (external link: be sure to watch the embedded webinar for some great training from Joel Klettke)
Conversion-focused design (external link: Draft.nu)
Landing Page Checklists and Graders
Be sure to use the landing page sheet in your workbook!
Landing Page Grader (external link: LeadPages)
Readability Scoring (external link: Readability Score)
Testing & Conversion Rate Optimization (CRO)
Tools & resources to measure and optimize performance
Five Second Test (external link)
Google Optimize (external link)
Visual Website Optimizer (external link)
Technical Considerations
Keep your site fast, and make sure you’re tracking your KPIs
Test your site’s mobile friendliness (external link: Free Google Tool)
Set up Conversion Tracking (external link: Google support page)
Other Bonus Resources
- Goals & Measurement
- Landing Pages (you are here)
- Text Ads
- Keywords
- Optimization
Access the AdWords Foundation Course here