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Author: James Hebdon

How we choose & work with clients (for the good of everyone)

Hi everyone, welcome to this bonus episode of the PSM podcast, 31B

On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.

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How to choose a paid search agency (even if this really is your 1st rodeo)

Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!

Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).

And to be totally honest, at a certain point it feels like everyone’s saying the same thing.

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