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Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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Click Fraud is a much, much bigger problem than you think

Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud. It impacts both search and display networks – sometimes for different[...]
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How to Audit Your AdWords Targeting

Welcome to Week 4 of Audit Month! It’s time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We’ve gone from big concepts (like goal setting and business growth) to the tactical issues of targeting and settings in just a few weeks, and today we’ll[...]
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How to Audit your AdWords Account Structure

Welcome to Week 3 of Audit Month! Structure and relevancy are the unsung heroes of Paid Search management. It’s not exciting or glamorous… until you 10x account performance and have the best month, quarter, and year ever… and then beat it the next year… just because you know how to structure an account.
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How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
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