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Home | Archive by category: podcast ( | Page 9)

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make[...]
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Podcast 2.0 – How NOT To Launch A Marketing Podcast

  In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!   http://traffic.libsyn.com/paidsearchmagic/Bryant_Garvin_-_Final_Mix.mp3Podcast: Play in new window | Download (Duration: 39:52 — 73.2MB) | EmbedSubscribe: RSS
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PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout the entire process. Sending qualified traffic isn’t enough. If the users aren’t converting, it seems[...]
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Intro to Paid Search Automation with James Hebdon

  Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.   http://traffic.libsyn.com/paidsearchmagic/Paid_Search_Magic_Mini_Episode_01_-_Automation.mp3Podcast: Play in new window | Download (Duration: 22:30 — 41.2MB) | EmbedSubscribe: RSS
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Research-Driven A/B Testing with Nick Disabato

  Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought[...]
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Discover the Magic of Shopping Campaigns with Jordon Meyer

Today we’re talking about Shopping Campaigns with Jordon Meyer, who is the Founder and President  of PPC agency Granular. Jordon and the team at Granular have managed over $50 million in pay per click ad spend, ranging from startups to Fortune 100 companies like Best Buy, Master Lock and Summerfest. His most memorable moment in[...]
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