The Key to Amazing Paid Search Results is Working with an Amazing Paid Search Agency

When done right, paid search marketing puts your best offers in front of people most likely to take action so that you can rapidly grow your business.

There are some good Paid Search agencies out there (we’re one of them)!

Most PPC agencies, however, waste money, drive poor traffic, and give you the run-around when you try to understand what they do or what they’re charging you for.

How do you know if your Paid Search agency is bad?

• They focus on the wrong metrics. They talk to you about impressions, clicks, and CPCs (cost per click) rather than sales, calls, and leads. If your agency is focused on traffic alone and not business growth, that’s a red flag.
• They never talk to you about landing pages. The page your visitor sees after clicking your ad can make or break performance. Inexperienced PPCers don’t know how to talk about Conversion Rate Optimization (CRO) or conversion tracking, so they stay silent on the subject.
• Their reporting does not match your business goals. Most client-facing reports and dashboards don’t provide real insight into what’s happening in the account or how it’s impacting your business growth, making it nearly impossible to take action and improve.
• Their responses don’t make sense. They answer every question with canned phrases about proprietary methodology, algorithms, or real-time automation but never speak to the heart of what you’re asking.
• They don’t drive strategy. They are order takers at best, and don’t work with you to create a strategy that supports your goals and clarifies next steps.

It’s not hard to pay money and drive traffic – anyone can do that. But “traffic” alone won’t build your business. A good paid search program will drive the right traffic that leads to more customers and revenue.

At Paid Search Magic, we focus on your business growth.

We use the best growth strategies to help profitable businesses 2x their clients and customers without wasting budget or rolling the dice.

We are experts in Paid Search Marketing, and help you get new clients from all across the web:

The right marketing tactics depend entirely on your goals, your market, and your budget. We work with with you to build a custom Strategic Roadmap based on your objectives.

We define and refine targeting to reach the right audience at the right time:

Is bidding on brand right for you? Should you be using call-only ads on mobile? Should you adjust bids on nights and weekends? We’ll use your goals and your data to determine that and much, much more.

Paid Search Magic + Your Biz = Success

Paid Search Magic is a small team of expert marketers. We’re Amy and James Hebdon, and we’ve spent the last decade, millions of dollars, and more than a few vacations figuring out how to get the best results for our Paid Search clients.

This is for you if:

• You’re focused on GROWTH and want your Paid Search efforts to drive business goals.
• You understand that CHEAP TRAFFIC is not a recipe for business growth.
• You’re an ACTION TAKER who will improve your landing pages / messaging / positioning to GET BETTER RESULTS.
• You’re ready to ditch the industry-standard “impressions and clicks” model to MEASURE WHAT MATTERS.
• You’d rather work directly with STRATEGIC INDUSTRY EXPERTS than the B-Team of Jr agency employees.

Ready to get started?

Learn about our process or book a free discovery call.