Segmentation Webinar
$0.00
Watch this Free Webinar to Learn
How to use AdWords Segmentation for Better PPC Results
- How to identify meaningful segments
- How to use built-in dimension and segmentation reporting
- How to take action on segmentation analysis
- How to get extraordinary results in PPC
Time
- 1:18 – What makes paid search magical
- 3:38 – Why segmentation matters: Howard Moskawitz’s pursuit of the “perfect Pepsi”
- 5:38 – Magical segments are meaningful and actionable
- 14:13 – How to segment data & what you can learn from it
- 29:05 – How to take action on what you learned
- 37:00 – How to drive extraordinary results
- 37:34 – Use case #1: Optimize account performance with campaign structure
- 38:57 – Use case #2: Optimize user experience with final URLs
- 40:34 – Use case #3: Optimize ad copy with labels and search terms
- 45:17 – What happens to targeting when you add segmentation?
