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advanced targeting

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How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?) Okay, so maybe it’s just me. Definitely, it’s just me. But I want to tell you about location targeting and how to make the most of it.
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How to Target Household Income in AdWords

In my opinion, targeting household income in AdWords is one of the ultimate easter eggs. It’s not hard to do, but it’s very, very hidden (under the Location targeting in Settings). Adding household income data does not actually create new targeting in your account, it just creates a new segment you can take action on,[...]
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