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How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
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How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:  Make better decisions Communicate and manage with confidence Improve strategy and performance[...]
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