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Home | Posts tagged: data

Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talking about a tool both James and I could not live without – Supermetrics!
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How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I’m your host, Amy Hebdon.   In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of[...]
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The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you[...]
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Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like: Generating Reports Managing Budget Pacing Documents Analyzing Account Performance With a background in development, it seemed insane to[...]
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The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
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