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Home | Posts tagged: data ( | Page 2)

How Important is History in AdWords?

A lot of people are afraid of deleting or even changing elements of their PPC campaigns for one simple reason: They don’t want to lose their history. It’s such a common concern that people are guided by it without even thinking about it. In this article, we’re going to think about it.
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What the Heck is a Conversion?

When I meet with clients, I always like to explain that instead of focusing on secondary metrics (like impressions or clicks), it’s better to look at business goals – primary metrics such as conversions. Problem is, most people don’t know what that means. “Conversion” can mean many things I’ve been speaking the language of “PPC” for[...]
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How to Target Household Income in AdWords

In my opinion, targeting household income in AdWords is one of the ultimate easter eggs. It’s not hard to do, but it’s very, very hidden (under the Location targeting in Settings). Adding household income data does not actually create new targeting in your account, it just creates a new segment you can take action on,[...]
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