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Home | Posts tagged: metrics

Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
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The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you[...]
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Research-Driven A/B Testing with Nick Disabato

  Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought[...]
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