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053: Setting the Right Client Expectations

  You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search.
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052 January 2019 News Current Events & Controversy

Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/ Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484 Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548 http://traffic.libsyn.com/paidsearchmagic/PSMP_-_52_-_FINAL.mp3Podcast: Play in new window | Download (Duration: 35:10 — 48.3MB) | EmbedSubscribe: RSS
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050: The 50th Episode Spectacular! or “what have we learned, Charlie Brown?”

  Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes. http://traffic.libsyn.com/paidsearchmagic/PSMP_-_50_-_50th_Episode_Spectacular.mp3Podcast: Play in new window | Download[...]
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048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Join our Facebook Group “Google Ads for Savvy Digital Marketers” We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast. https://www.facebook.com/groups/googleadsdigitalmarketers/ Google Ads News New device type: TV Screens: https://support.google.com/google-ads/answer/9163453 Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284[...]
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044: September Questions, Current Events & Controversies

James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
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