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PPC

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The Myth of the 20 Minute Workweek

Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38. Unless this is your first week on the internet, you’ve probably seen something[...]
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Lessons in Value from Weird Al (Yes, that Weird Al)

Hi everyone, welcome to the Paid Search Magic Podcast. This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.
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Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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