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Home | Posts tagged: SEM

Lessons in Value from Weird Al (Yes, that Weird Al)

Hi everyone, welcome to the Paid Search Magic Podcast. This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.
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A Quick Freaking Podcast about SKAGs…

  Hi everyone, welcome to the Paid Search Magic Podcast. This week we’re doing an actual mini podcast about the tide of pro-SKAG evangelism. While SKAGs have a lot to offer, there are a few things to keep in mind about them – and since no one else is saying it, I guess it’s up[...]
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Master of Landing Pages

  Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need. [hr] Hi everyone, welcome to the Paid Search Magic Podcast.
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Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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