How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 21, and I’m your host, Amy Hebdon.

In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of people have never even heard of.

Amy Hebdon December 7, 2017

Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

Amy Hebdon November 9, 2017

Aggressive AdWords Ads & The New World of Conquesting

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands.

What does conquesting look like today, and how has it changed over the years?

What belongs on your landing page when you’re trying to compare your brand to another?

ads@paidsearchmagic.com October 12, 2017

Podcast 2.0 – How NOT To Launch A Marketing Podcast

In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening.

Paid Search Magic 2.0 has officially been launched!

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ads@paidsearchmagic.com September 28, 2017

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

True CRO is about optimizing the user experience and user interface throughout the entire process.
Sending qualified traffic isn’t enough. If the users aren’t converting, it seems like the marketing isn’t working.

Amy Hebdon September 21, 2017

Intro to Paid Search Automation with James Hebdon

Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.

Podcast: Play in new window | Download (Duration: 22:30 — 41.2MB) | Embed