Questions answered on this episode
- When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
- About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
- How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
- Should you trust research & management websites that ask for your login credentials or account access?
Resources:
- Avg Position sunsetting: https://support.google.com/google-ads/answer/9263492
- Click Share coming to Search Campaigns: https://support.google.com/google-ads/answer/9181997
- Maximize conversion bid strategy for TrueView for Action: https://support.google.com/google-ads/answer/9238647
- Two new chart types in the Report Editor: https://support.google.com/google-ads/answer/9256505
- Google introduces 3 new features for responsive display ads: https://support.google.com/google-ads/answer/9260895
- Advertisers boycott youtube yet again, YouTube answers by removing comment sections of kids videos
- https://www.nytimes.com/2019/02/20/technology/youtube-pedophiles.html
- https://www.npr.org/2019/03/01/699282111/youtube-bans-comments-on-videos-deemed-vulnerable-to-pedophiles
Podcast: Play in new window | Download (Duration: 34:53 — 47.9MB) | Embed
Subscribe: RSS