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Author: Amy Hebdon

Google Ads Pacing Dashboard – Free Looker Studio Templates

Welcome Search Engine Journal readers!

Get your copy of the Looker Studio Pacing Dashboard here.

You will need to download BOTH the Google Sheet and the Looker Studio Template for the dashboard to work.
Here are those links:

Option A – Revenue and Budget Pacing Templates (2 Files)

for Ecommerce accounts.

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Data Studio: “Mom & Pop” SMB Google Ads Report Template

Get the free template here: https://datastudio.google.com/u/0/reporting/adc7bf71-f134-429c-ade8-ac992cef7f96/page/TV1FB/preview

Looking for a report template for small clients? We’ve got a video, template, instructions, and a bonus internal dashboard –  just for you.

In our (free) Facebook group, I got a request for a report template for small businesses:

We deal with very small business (like 500 a month budgets are big time here).

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Google Data Studio: How to Connect Your Data Source

If you’re just getting started in Google Data Studio, you may have noticed you can’t do ANYTHING in it until you have a data source. It’s literally a blank page with no options or functionality:

Once you connect to a data source, it’s a different story:

Here’s a quick overview of 2 ways to get data into your report.

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A PPC Chart Makeover: Month Comparisons

I used to suck at using telling stories with data.

Despite having a B.A. in Communications and a minor in Visual Art, I was worse than most people at creating charts that could communicate a message.

My clients were frustrated and confused by my report deliverables. My managers tried coaxing me to make clearer charts.

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061: March 2019 News Current Events & Controversy

Questions answered on this episode

  • When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
  • About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
  • How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?
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060: Keeping up with Google Grants with Eddie Laing

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we  interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.

Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach.

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