048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions
Join our Facebook Group “Google Ads for Savvy Digital Marketers”
We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.
https://www.facebook.com/groups/googleadsdigitalmarketers/
Google Ads News
- New device type: TV Screens: https://support.google.com/google-ads/answer/9163453
- Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284
- Target CPA bidding for Video Ads: https://support.google.com/google-ads/answer/6316575?hl=en
- Customer Match policy update: https://support.google.com/adspolicy/answer/9158709
Bing Ads
- Enhanced CPC changes: https://help.bingads.microsoft.com/#apex/3/en/56786/1/en-US/#ext:campaigns_load
- LinkedIn targeting options: https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin#optmz-modal-container
- Bing Ads Editor now supports in-market audiences: https://searchengineland.com/bing-ads-editor-now-supports-in-market-audiences-306363
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