The time has never been better to run video ads.
You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.
This is episode #20, and I am your host, Amy Hebdon.
On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience.
In this episode, we talk about:
- Why some high profile news events make 2017 the best year yet for YouTube advertising
- How the YouTube platform is changing the rules for what works with video ads
- Why video ads are currently undervalued, and why now’s the right time to get started
Here at Paid Search Magic, we get pretty excited about all things related to getting better RESULTS in Paid Search Marketing.
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Show Notes + Resources
How to manage videos in the new AdWords interface
Be sure to adjust your columns so your metrics include YouTube activity and not just on-site conversions. Notice how easy it is to edit your Call to Action in the new interface!
Manage your call to action in the “old” AdWords interface
Editing the Call to Action is a bit more difficult here, but can still be done!
New to YouTube ads? Claim your $100 credit from YouTube
Visit this site, then scroll to the bottom of the page
https://www.youtube.com/yt/advertise/index.html
Other Resources
YouTube’s Leaderboards (top ads of the month)
How Demographics and Storytelling Style Affect Video Ad Effectiveness
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