You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

We help companies 2x, 5x and 10x their results from paid search, and we train digital marketers to get the same results for their clients.

On this episode we’re going to be talking about keyword match types, breaking down how they’re used, how they’ve changed over time and where they’re at now so you don’t get caught off-guard by the ever-changing Google Ads ecosystem.

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