You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses.
About Sorcha
She has worked for household names like Disney, Marvel, Lucasfilm, and Splendid Clothing. She also speaks about branding and conversion copywriting at events around the world.
Sorcha joins us today to talk about a pretty common challenge for clients and brands: how to pivot and position your brand so your clients stop seeing you as a commodity, and start seeing you as a premium offer they’re happy to pay more for. We also discuss how premium positioning can apply to paid search marketing clients.
We’re super excited to have Sorcha on the show. To learn more about her work and her process, check out SorchaMacKenzie.com.
Resources mentioned:
Google pricing psychology
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